148 vs Export Radio - Why?

I am wondering why people like export 10 meter radios so much? I mean the specs for a 148 are as good or better than many of the so called high end export.

any truck stop can add freq's to the 148 and a two pill amp makes it an export.

some how robot voice and echo/echo depth knobs don't really seem like real adjustments.

So my question is why spend 400+ on a radio when a slightly modded 148 will be the same as a
very expensive export?